Straight Game.
No Fluff.

WHAT is niching down?

WHY is niching down so important?

WHEN is the right time to niche down?

HOW exactly do you niche down?

How do you validate your niche?

How do you break down your target customer/avatar?

How do you craft your IMPACT statement to appeal to your target customer?

Bonus Tips

Once all that's done, what's next?